Thinking about sustainability in the B2B space evokes a key word, engagement. This word translates the systemic nature of the sustainability journey into a more human term. A lot of case studies show that sustainability happens through engagement of actors at different levels in the organization, such as executives and production experts “on the shop floor”, across departments such as those responsible for HVAC, water, and waste management and engineering, and between internal actors and really diverse sets of external stakeholders such as NGOS, activist groups, and certifying institutions.  In the context of the sustainability journey, competitors may also become collaborators particularly when trying to set and or meet new industry standards. Engagement is effective when it endures over time. Engagement is empowering especially when it is linked to small incentives for useful innovations. Engagement thrives when low hanging fruit, medium and long term goals are achieved and celebrated.  Because sustainability is a systemic journey with multiple cascading effects, it is empowering to celebrate what appear to be even small steps in a more sustainable direction. In the B2B space, there is a lot of process design, dashboarding, messaging, and applied social science to be done